CommonBond, an award-winning finance company that focuses on different and fair options for refinancing life with student loans, wanted a summer campaign that spoke to the experiences and lives of NYC millennials.
I was brought on to the team to lead messaging and creative concepting. The campaign line, “Live Your Life….Even With Student Loans” rings true to the need to be fiscally responsible, but still enjoy all of what NYC has to offer.
the campaign ran in major subway stations around the city, across digital media, including Instagram and the New York Times, and through print materials like postcards.