Jake from State Farm on TikTok
Who knew an insurance company could get 1 million followers on TikTok?! We knew. And have made Jake from State Farm impossible not to follow and like through content that taps into popular culture, trends, and smart strategy that looks translates into a lot of fun. This 24-hour channel features scripted skits, influencer partnerships, brand integration, and both organic and paid content that not only gets millions of views, but furthers brand affinity for with a younger audience as they begin their insurance journey.
SHORTY AWARDS // AUDIENCE
HONOR + GOLD // TIKTOK PRESENCE // 2023
ADADGE CREATIVITY AWARDS // FINALIST // BEST USE OF TIKTOK // 2023
THE ONE SHOW // SHORTLIST // SOCIAL MEDIA // 2023
dotCOMM AWARDS // PLATINUM // TIKTOK SOCIAL MEDIA MARKETING
Agency: TMA