I was the copywriter and social content manager for Glass Is Life, starting in 2014. I concepted, shot video, wrote copy, and executed full campaigns with paid media. With a presence on all major social channels. a following of over 250,000 on Facebook—and a fresh voice that works across countries and cultures—the content created for the Glass Is Life community constantly exceeded engagement expectations. The stellar team included Elysha Beckerman, Debbie Buchan, and Debora Gomez.
I led a team to win agency of record for Pandora's 2017 Sounds Like You concert. We provided creative direction for the enormous Pier 36 space in New York City for thousands who came to see SZA, Post Malone and Ty Dolla $ign. Other components included brand partnership spaces, signage, lighting, stage design, and photo engagements. Agency was Mirrorball in NYC.
