Creative Director at TMA
March 2022 - Present
Leading on State Farm and Jake from State Farm AOR.
Creative Director at Superfly
March 2020 - February 2022
Leading the charge on all things Citi Entertainment, as well as new business wins and campaigns with Facebook, CLEAR, Square, Verizon, MSNBC, and more.
Freelance Senior/ACD Copywriter and Social Strategist
NY & LA 2017 - 2019
Maybelline, FX, Hulu, The Economist, TNT/TBS, Pandora, Miller Lite, Samsung 837, Pandora, bareMinerals, Physician’s Formula, Miller Lite, JPMorgan Chase.
Agencies include: Gotham/McCann, MKG, The Mill, MKTG, The Washington Post Brand Studio, more
Senior Copywriter at The FADER
NY 2015 - 2017
Worked on: Ciroc, Seagram’s, Budweiser, Coca-Cola, Sonos, Converse. Lead creative on Lime-A-Rita, vitaminwater, Bud Light Lime, social media for Casio G-Shock.
Copywriter at Doremus Agency
NY 2013 - 2015
Worked on: Owens-Illinois, 3M, SunLife Financial, Hiscox, Kimberly-Clark, HP.
Freelance Copywriter and Social Media Manager
NY 2013 - 2104
Copywriter and Strategist for agencies. Work included social media, brand building, innovative marketing and events, creative direction, partnerships and PR.
Marketing & Communications Associate at InterExchange Inc.
NY 2011 - 2013
Writer and Researcher at The Center for Media and Democracy
Chicago 2011
Digital content production and live news reporter for award-winning think tank.
ESL Teacher and Text Book Editor at Pagoda Academy
Seoul 2009 - 2010
A CREATIVE DIRECTOR and OTHER THINGS.
WORDS MATTER, BUT JOB TITLES DON’T.
Jennifer grew up with strong accents all around her. A family from Pittsburgh, she spent her formative years in Wisconsin, a land famous for foam cheese hats and squeaky cheese curds, and unions, and cold cold winters with wind whipping off of Lake Michigan. But not as famous as Minnesota Nice or Fargo Humor.
An intense curiosity about the world and how people live and create culture in it drove her to Journalism School, living abroad, and hacking it as a writer before finally moving to New York City. She started her advertising career in a roundabout way—like so many things that are good, but unexpected—guided by unapologetic creative leaders who trained the no-ad-school copywriter how to think big, present smart, and to keep searching for the heart and purpose of a campaign.
Never solely a traditional copywriter, Jenn embraced social media, culture, and technology from the start of her ad career. From campaigns and broadcast to AR, social challenges to brand experiences at Comic-Con—a wide breadth of work has been seen in AdWeek, Ad Age, Working Not Working, Fast Company, CN Traveler, SET Magazine, The FADER, and more. She’s won awards along the way too.
Now as a Creative Director, Jenn wants to pass on the chance that her first boss gave her. A champion of creatives with non-linear paths and diverse teams, she’s made it a priority to mentor people who want to celebrate the way culture can help tell real human stories for brands and beyond.
In her free time, Jenn has launched a global, digital art project, volunteers her advertising brain to orgs that do good in the world, and hangs out with her aussiedoodle, Judy Chicago, at The Rockaways and in her backyard in Brooklyn.
If you think the in-betweens and what-ifs are fun too, lets work together.