RESPECT THE SHOCK
Social media content strategy and creative direction while at Cornerstone Agency.
Led new creative direction and content strategy for all Casio G-SHOCK and G-SHOCK S Series channels. I wrote posts and oversaw junior team members.
Grew an international audience for both G-SHOCK and S SERIES, G-SHOCK's line for women, as well as launched Snapchat and Instagram Stories. Strategy included implementing a new posting schedule, influencer strategy, and event and PR integration.
